Prime100: High Stakes Pitching as a Team
About the Organisation
Industry: Food Production
Organisation Size: 51-200
Prime100 is an Australian pet nutrition company dedicated to improving pet health through science-led, purpose-driven nutrition. Working alongside veterinary specialists and dermatologists, the company develops complete and balanced diets made with fresh, quality ingredients for pets at every life stage.
With products developed, manufactured and packed in Melbourne, Prime100 combines local production with a commitment to innovation, functional nutrition and animal wellbeing. Its range is available through veterinarians, specialist pet retailers and selected grocery channels across Australia.
The Challenge
In preparation for a high-stakes funding pitch, Prime100 identified an opportunity to strengthen the presentation and communication skills of the team of subject matter experts selected to represent to organisation.
While the team held strong technical knowledge and deep expertise in animal health and nutrition, they needed additional support to communicate complex information in a clear, persuasive and business-focused way. With a tight timeframe before the pitch, Prime100’s HR Business Partner sought practical training that would help the team present with confidence, engage a corporate audience and handle challenging questions under pressure.
The presenting team included professionals from marketing, sales and technical backgrounds. They would be presenting in a hybrid environment requiring them to connect effectively with both in-room and remote stakeholders.
The NIDA Corporate Training Solution
To support Prime100’s pitch preparation, NIDA Corporate Training designed and delivered a bespoke one-day program, Influential Pitching. The program was delivered to ten participants across two cohorts.
The program specifically focused on helping participants:
- Structure compelling and persuasive business pitches
- Present with greater confidence and executive presence
- Build trust and engagement in hybrid environments
- Respond to questions clearly and effectively under pressure.
Drawing on NIDA’s performance-based training methodologies, participants learned how to structure persuasive messages, deliver them with greater presence and adapt their communication under pressure to inspire action and gain buy-in. Participants received personalised feedback to strengthen their delivery. Four selected participants also received one-to-one coaching sessions to further refine their skills ahead of the funding pitch.
Our Impact
By the end of the program, participants were better equipped to translate technical expertise into compelling business messages for senior and external stakeholders. Through practice, feedback and coaching, they strengthened their presentation presence, improved their ability to respond to challenging questions and communicated with greater confidence in high-pressure situations.
Participants reported that the training improved not only their readiness for the funding pitch, but also their day-to-day communication and storytelling skills:
“The NIDA Corporate Training Influential Pitching course is undoubtedly going to positively impact my communication and storytelling. I believe it will help me in my everyday work life and even help me become a more engaging person to interact with in general.”
The skills developed through NIDA Corporate Training extend beyond a single presentation, helping professionals communicate with greater impact across meetings, pitches and stakeholder conversations. If you’re ready to invest in your team, contact us.
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