Salesforce: Building a Shared Language of Influence and Impact
About the Organisation
Industry: Information Technology and Software
Organisation Size: 75,000+ employees globally
As a global leader in customer relationship management (CRM) technology, Salesforce helps organisations connect sales, marketing, customer service and operations through a single, integrated platform. With a strong focus on innovation, customer engagement and AI-powered solutions, effective communication is central to how Salesforce leaders inspire teams, engage customers.
The Challenge
Salesforce sought to bring greater consistency and impact to how its executive leaders and field marketers communicate across a range of high-profile events and customer engagements. From delivering keynote presentations to facilitating interactive customer conversations, speakers are required to communicate with clarity, confidence and authenticity while navigating complex subject matter, live demonstrations and carefully aligned messaging. Salesforce also wanted to establish a shared language of communication that could be applied across teams and empower leaders to coach and develop others throughout the organisation.
The NIDA Corporate Training solution
NIDA Corporate Training designed and delivered a custom suite of immersive learning experiences across two days, including two cohorts of Presenting with Impact and Influential Storytellers programs.
The Presenting with Impact program focused on confident public speaking and presentation skills. Participants undertook practical exercises, and received personalised feedback based on their performance, including a filmed presentation to increase self-awareness of their current presentation habits. Participants gained deeper awareness of their strengths and opportunities for growth, while learning and actively practicing techniques to communicate with confidence, clarity, authenticity, and impact.
The Influential Storytellers program equipped participants with frameworks to transform complex information into compelling narratives that create connection, inspire action and make key messages more memorable. In this session, storytelling was harnessed as a strategic business tool, using purposeful techniques to shape clear narratives that connect to their audience’s needs and land with impact.
Our Impact
As a result, Salesforce strengthened communication capability across leadership and marketing teams, creating a more consistent and impactful approach to presenting, influencing and storytelling, with one participant saying, “The sheer practice of being able to watch yourself back on camera and having the awareness of your presentation impact was brilliant. This was quite imperative to then having the drive and willingness to change and improve.”
From a leader’s perspective, Salesforce CMO Leandro Perez understands the importance of investing in his team’s communication capabilities. “My team speaks across so many different forums… and how you show up matters as much as what you say,” he wrote on LinkedIn. “These workshops required each person to push themselves outside their comfort zones, to create a safe space for each other to learn, and then of course, because they’re legends, they brough fun and laughter into the day too.”
Post-training group photo.
LinkedIn testimonial from Leandro Perez, CMO at Salesforce
Find out more about our custom team training solutions, and contact us to find out how we can support your team to reach your goals.
