Success Story: How Red Jelly transformed their storytelling to reach their audience
In business, you need to impact the right audience. NIDA Corporate Training tailored two courses for media and advertising agency, Red Jelly. Red Jelly build campaigns that reach millions of people every day. They can now be certain they tell compelling stories and captivate their audiences including customers and business stakeholders.
About the organisation
Red Jelly is a privately-owned, Australian advertising and marketing agency, with offices in Hobart and Melbourne, known for its strategic, purpose-driven, and disruptive campaigns. For over 20 years, the agency has focused on building partnerships with clients to solve communication challenges through a holistic approach that blends traditional and digital media.
The challenge
Red Jelly were assisting a major national corporate client to produce their annual trade show in Sydney. Every year, this client brings their retail store managers to the two-day trade show where the focus is on the busy and important Christmas and summer season.
Red Jelly recognised the need for effective storytelling and presentation skills training for this event, where 20 presenters were tasked to present on a unique store category to a large audience of up to 1,600 store managers.
The challenge at hand is that these presenters are delivering information which the store managers may have already heard before. The presenters needed confidence to bring their messages to life with a fresh approach to captivate their audience’s attention.
The NIDA Corporate Training solution
We hosted two distinct one-day training programs to deliver to four small groups of presenters: Present with Impact and Captivating Storytellers. Red Jelly’s aim was to focus on the delivery styles of their presentation to captivate the attention of their audience.
The two custom courses were designed to enhance confidence, increased awareness of communication styles, and greater ability to engage audiences. The Present with Impact course improved ability to engage and influence your audience through skills based linguistic Q & A techniques. The Captivating Storytellers course offered a practical understanding of storytelling techniques and methods on how to structure compelling stories.
Our impact
The Red Jelly team appreciated the techniques shared by the NIDA Corporate Training tutors. They reported an immediate benefit after the training. The practical engagement the course offered enabled participants to harness the power of presence and transform their delivery.
Contact us to find out about how NIDA Corporate Training can be your business partner for learning and development across your organisation.
