Case Study: Mumbrella

Mumbrella is a discussion of everything under Australia’s media and marketing umbrella. In addition to providing the latest industry news and thought leadership, Mumbrella hosts conferences, training and award events. Since 2013, NIDA Corporate has partnered with Mumbrella to deliver pitching, presentation and communication skills workshops to the media and marketing community at Mumbrella360 and across a series of masterclasses in Sydney and Melbourne.

Pitching and presentation skills are essential to the communication of creative ideas. Agencies pitch to marketers. Media buyers pitch to advertisers. An audience can either put on a poker-faced response with little reception, or give you a resounding round of applause. But how do you know whether your pitching style is effective, and where do you go to improve? Beyond your credentials, why would anyone remember you and your pitch?

These are the questions NIDA and Mumbrella have joined forces to help answer.

Over the course of the partnership, NIDA Corporate has delivered training in presentation skills, pitching, thinking on your feet, and authentic communication. Courses cover presentation warm up techniques, body language awareness, voice projection, and storytelling techniques, and much more.

NIDA Corporate’s seminar presentations continue to be some of the most popular on the Mumbrella360 agenda, scoring an average of 8.5 out of 10 from attendees.

Feedback from the Mumbrella and NIDA Corporate workshop series includes the following:

'I enjoyed all of the presentations I attended but the one that stood out for me was the presentation from NIDA. It was really well delivered and gave some practical tips for what is – let’s face it – an important part of all of our work.'

'The NIDA session was great. Didn’t know what to expect but pleasantly surprised.'

'NIDA provided [us with] tools that we could use immediately and also go away and work on.'

Partnering with NIDA Corporate was a logical extension of Mumbrella’s ethos of providing a disruptive yet professional approach to news, opinion, analysis and learning for the media and marketing community.

Visit Mumbrella for more information.



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